Editing - Typography

Since I have looked at typography off many titles it was my job to make a title. I would have liked to make a fully animated on professional title on Photoshop but due to time constraint we had to cut corners. We used a black screen over the top of a heroin bubbling spoon which we have not used in the film. The writing is in block capitals to stand out and is in sheriff font so the edges dot carry on and they don't flow. This makes it look serious and deep. we also put the letters in bold so it stands out and pops in the viewers eyes.

One thing that I like about or title was the fact that the words change colour due to the movement of bubble on the background. The colour also makes the audience tie in connections with the heroin use in the film.

One thing I do not like about it is the simplicity. I think we could have made it look much more interesting's and maybe made the outline a bit faded and broken so looks like an urban drama. This would make the title look more impressive and also make the viewers more interested in the film in general. One other thing we could do was to make the words animated better. We used a simple effect where the words slide onto screen but it doesn't quite visually fit with the scene. Instead I would have like to do some more professional editing like flashes the title and glitches.

Typography Inspiration

In our final piece we will need to include a title. As we have chosen to do an urban drama we will have to make the title either display the genre or the narrative off our film. This means we will need to look at other urban dramas titles to get inspiration. The film title I am looking at for inspiration is Kidulthood. This is an urban drama made by a local English production company. the film talks about teenagers from London and the trouble they face such as crime and violence. This is similar to what we are doing as a concept of local drug users.

above is the title used in the opening sequence of the film. the writing is pasted onto a black background. This colour makes the audience think of negative connections between the darkness and what will happen in the film. The font used is also san sheriff, this means that writing isn't flowing as it cut off. This makes the writing look bold and prominent which makes it look ominous and looming. The writing is also faded around the ages and the letter O's used have flowing bits off of them. This fade makes it look like old rusty or broken industry's and makes connections between the urban environment it is set in.  The bits coming off the O,s also could represent the art and graffiti and different style of the inner cities. All these things I could take on when it comes to developing a title for the final piece. I would also though like to look at some films or extract where the title is merged with the actual location of the scene and so is evolved with the background.

Feed Back Evaluation - Strengths

 After we finished our final piece we put it onto YouTube so that other people could view it. I also went out and showed friends and family personally what they liked about our piece. Here are some pictures of feedback from family friends and classmates. This three screen shots show what we did well and what we didn't do.



From this feedback I can highlight things we have done effectively. Through out all the feedback people have said that:

• We have had good use of editing. This is mainly the unconventional use of the titles and names being included and evolved with the actual environment of the filmed footage
• Another thing that we pulled off with the editing was our match on action. Are scenes are seamlessly edited and shots flow in and out off each other. especially the door scene when Lucy opens the door and goes through it.
• Another thing we have done well was the use off our rewind. At first we didn't like it but as a group we edited it well and pulled it off well as we reduced the amount off footage used in it.
• The last good thing we did was to use special effects as layers over our raw footage. These gave good diversity to are shots and kept the audience inquisitive and wanting more so they didn't lose interest in piece.

This is all the positive things we have done in our filming in the next blog I will look at the things I will have top do too improve the final piece.

Editing of effects

Editing in Effects

For our urban drama we couldn't really do much effects as it was meant tot be a gritty hard drug opening scene which requires little effects. However, I thought some could be used when she was walking as that would make it more interesting to watch. So I decided to use the iconic security camera something which I could use in the skate park as that would make the most sense.

The shot I chose was positioned high and when walking towards it our previous shits were far enough away so that even in a camera was there you wouldn't be able to see it. So it could be realistic for all the audience would and wouldn't display any continuity errors.

 This screen shot displays how I could change what was present in the image things like the date the name at the bottom and things like that. So what I did is I changed the date to what most people might associate with the footage. however this frustrated me cause I didn't realise the dates were order in American meaning the date originally read 01/18/2015 which obviously isn't possible. So I changed them around so that it now made sense.

In this image you can see the title and dates that have now been changed.

What I would to to improve this?

There is two different shots which included the security camera feed so what would make the transition better I could add a fuzzy effect which would follow me up to the next shot

I could not do that and add in a beep like the different views of the camera are changing this would be good as it could look like a security guard is watching.

This shot i like because it brings something different to the opening as what would otherwise be quite a plain walking scene.

Typography of Spectre

Spectre Typography Order

This deconstruction is to allow us to see what order each part of the title scene goes in that way we are able structure the editing to follow meaning we have no trouble wondering what title to put next. 

Also incase I didn't know how to label a persons job title this deconstruction would help me with that too. So this would help me solve all those problems in the first place. 

First title of production company they used a simple black white font standing out of the foreground no different of style just normal block writing making it look professional. 

Then same writing slightly smaller but of main actor no sign of director or writer.

Main Title in foreground not a different font for the title before hand but this appears before any of the other people do even people like the director or other actors, which are vital to the film.

Actors

The next titles that appeared were actors and they included the words like starring and with to make all the roles seem interlinked in some sort of way as well as clumping the title on one shot as two may appear at once. 

The titles last for about 32 seconds between 50 seconds and 1.22 and as I only have 2 minuets for my film opening i think the actors need to be mentioned for my opening from 20 seconds to like 40 just so I am able to mention the other people.

Other Mentionable Names

Next names to pop up are the co producers no word of the actual producer but haven't seen the director or producer yet which surprised me as I thought they would one of the first people mentioned. 

People mentioned are camera operators and sound recording people that helped with those two. These roles are not that important as they are mentioned as a group unlike other films which mention one important name at a time. The names are still not in the way of the shot and do not take up a lot of room which should be achieved by titles. 

Make up artists and things are mentioned after camera operators which I didn't know before hand suggesting they are quite an important role which surprised me.

The assistant director is mentioned next along with the second assistant director before the actual person is even mentioned this makes me realise that in this film the director is mentioned last and not first something I have not noticed before however would have to look at other films to make sure that they follow a similar format.

The costume designer is far behind the make-up or anything else however the name is singled out ever displaying its importance or as there was no one relevant to costumes over than this person which is why that is the only name we see. 

This person is probably the main person editing which is something I am keen or putting into our film as I am going to be the main editor changing everything. 

This is a role that is mentioned near the end displaying its importance but not how good it actually is something to know when putting in titles that we are able to mention.

This is one of the last opening credits we see right at the end of the clip this means were I have planed to put in the writer that he should not be included until right near the end.

Both the producer and the director are mentioned last which I think i should keep in my mind as I always thought that they were one of the most important people in the whole of the filming process. However this could be used so that people remember there name which is a strategy that I could use in my film opening at the end just to mention them really quickly like the successful film of spectre. 

Editing (Placement of titles)

Titles Sequence

When deciding were and a what time to put my tiles I had to think of a couple of things.

• What each member of my group did and what title is it most relatable to.
• Whether I have to put there name and job title of just job title
• What order those titles should be put in so that the importance of there role is displayed in the credits. So actors would be after director and writer.

Another thing is that I wanted to put the titles embedded in the background of the footage so that it looks good and is not in the way of anything important. This would also work if I put them in different effects such as security feed. However this was difficult as the software didn't let us embed titles which would of work for our footage.

The main titles I used were fade and basic titles these gave the best results and also looked the best in footage. 

For example the title of the actor I used the size to make the name fit in-between the poles on top of the ramp this took a long time to do and I used a basic title to do this. This worked in this piece of footage as the title does not get in the way of anything. This is right after the director which was me I put in the actor and a name a description wouldn't work in this part as it would take up too much space. 

I added in another actor in the security feed I thought this is good as it sticks to the corners and also I didn't need to change the title to a different colour as it already fitted into the background and the effect. 

In the next shot there was another security feed and I did want to put in another person however feedback was that once was enough and there was no need and should put it in a different place.

Another technique I found out with the text is that I could turn the text round to different directions to fit into the background. When I see each short I always want to see if I could embed a title and if I can't then it will go into the bottom right or left depending what is in the shot. 

I found it hard to put the titles in the bathroom as the shots were very short meaning they could not be seen easily. 

To improve 

• I should add more titles I only have few at the moment and it would make the opening sequence a little more entertaining and something to keep them interested.
• Also more titles would tell people more roles as most normal title sequences have at least 12 titles to fill the space. 
• As well as placing them in better locations so that people can see them easier as well as placing them embedded in the background.

Editing - Sound

Another part of the editing that I did was customizing the sounds in the extract. I had to learn a few editing techniques to make the sound was effectively use and pleasurable to the audience. This involved me changing volume and pitch of the sounds, putting in fades and al together removing sounds.

The first ting I learnt was removing sounds. this is done by detaching the audio footage form the clip. You click on the clip with the right mouse and then select detach audio. This audio is now in a separate box and can be moved or deleted freely. you could also slide the slider on the clip that controls volume to the bottom and this will mute all sound from the clip. These are screen shots taken from the mac to show the stages off dethatching the audio and changing the volume of the new audio.